Jolly Dog Trading Co. – Coral Bay’s Iconic Island Outfitter

Since 1997, Jolly Dog has been a staple of Coral Bay, St. John—evolving from a small cabana shop to one of the island’s most beloved island lifestyle stores. Now proudly located at the Isola Shoppes, Jolly Dog offers a curated collection of quality islandwear, original graphic tees, souvenirs, accessories, gifts, and more—all with a laid-back vibe and a deep-rooted history in St. John’s culture.

More than a store, Jolly Dog is a symbol of local resilience and creativity. Having weathered hurricanes, relocations, and reinventions, it stands today as a must-visit destination for travelers seeking authentic island apparel and unique finds. Be sure to also check out their sister store, Zemi Island Designs—Coral Bay’s only jewelry shop—for locally made treasures and handcrafted pieces inspired by the sea.